We publish real prices
Every package and every service has a monthly number on the site. You'll know what you'd pay before you ever get on a call - and so will your competitors.
Them: "Contact us for a custom quote."
Published pricing
51-state rule fluency
Spanish included
PI marketing with the price printed right here.
Rule Seven is the marketing agency for personal-injury law firms with 2-10 attorneys. We publish real prices from $2,500/mo, quote your state's bar advertising rules across all 51 US jurisdictions, and serve your Spanish-speaking clients - the three things every competitor hides.
Month-to-month after onboarding · Built for firms with 2-10 attorneys
TX Bar Rule 7.02Ad rule check: passed
Client dashboard
Live
$1,180
−32% QoQ
Blended cost per signed case · last 30 days
Houston, TX · Car accidentsUpdated 2h ago
Español38% of this firm's leads
Built for PI firms in
AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming
Why we're different
Three things every competitor hides. We put them first.
Most PI marketing agencies gate their pricing, ignore the rules that govern legal ads, and can't talk to half your market. We built Rule Seven to do the opposite - on purpose.
We quote your state's bar rules
Before we launch an ad or a landing page, we cite the exact advertising rule that governs it - disclaimers, "no guarantee" language, specialization claims, the works. In all 51 US jurisdictions.
Them: "That's on your compliance team."
We offer Spanish
Bilingual ads, landing pages, and intake - not machine-translated afterthoughts. For most PI firms, a third or more of the market speaks Spanish. We help you actually reach it.
Them: English-only, or Google Translate.
11yrs
Focused on PI marketing
51
US jurisdictions covered
140+
PI firms served
100%
Prices published, always
EN / ESbuilt in, not bolted on
En español
Half your market may speak Spanish. We help you reach it.
Bilingual ads, landing pages, and 24/7 intake - written by native speakers, never machine-translated. For most PI firms, a third or more of local injury searches happen in Spanish.
- Native-written ES ads & pages
- Bilingual 24/7 phone intake
- ES & EN leads tracked separately
- Culturally-tuned messaging
What we do
Everything a PI firm needs to sign more cases
Twelve services, one accountable team. Start with what moves the needle now and layer on the rest - every service has a published starting price.
Law Firm Marketing
Not sure where to start? A full-funnel plan across every channel below, run by one accountable team.
Bundled - see pricingSEO
Rank your firm for "car accident lawyer near me" and the injury searches that actually sign cases.
From $2,000/moPersonal Injury SEO
SEO tuned to PI case types - car, truck, slip-and-fall - and the injury searches that sign.
From $2,500/moPPC / Google Ads
Local Services Ads and Search campaigns managed to cost per signed case - never vanity clicks.
Mgmt from $1,500/mo + spendLocal SEO
Win the Google map pack across every county you serve with an optimized, review-rich profile.
From $1,200/moContent
Practice-area and location pages written to rank and convert - reviewed against your bar rules.
From $1,000/moReputation
Earn more 5-star reviews and respond to them within bar guidelines - the trust signal clients check first.
From $800/moWebsite Design
Fast, mobile-first, ADA-aware firm sites with bilingual pages and intake baked into every layout.
From $6,500 one-timeWebsite (Technical)
Core Web Vitals, schema markup, and site-speed work that keeps both Google and your clients happy.
From $1,800/moIntake
24/7 bilingual answering and lead qualification so no signed case slips through after hours.
From $1,400/moCRM
Track every lead from first call to signed retainer, so you know exactly which dollars produce cases.
From $600/moAI Visibility
Get your firm cited when injured people ask ChatGPT, Gemini, and AI search "who should I call?"
From $1,200/mo
Published pricing
Real numbers. Right here. No "call for a quote."
Three packages that bundle the services above. Month-to-month after a 90-day onboarding, and you can add or drop services any time.
Foundation
For a single-location firm establishing its presence.
$2,500/mo
+ ad spend, billed at cost
- Local SEO + Google Business Profile
- Review generation & monitoring
- 2 practice-area pages / month
- Monthly cost-per-case report
Growth
For firms ready to scale case volume across channels.
$5,500/mo
+ ad spend, billed at cost
- Everything in Foundation
- SEO + PPC / Google LSA management
- Bilingual landing pages (EN/ES)
- 24/7 intake + CRM tracking
Market Leader
For multi-attorney firms competing to own a metro.
$11,000/mo
+ ad spend, billed at cost
- Everything in Growth
- Multi-practice-area campaigns
- AI visibility + reputation program
- Dedicated strategist + weekly calls
Want the line-item breakdown for every service? See the full pricing page →
Proof
We report cost per signed case - not traffic
Impressions don't pay salaries. Here's what recent engagements produced, measured the only way that matters: what it cost to put a signed case on the calendar.
$1,180
Average cost per signed case
Down from $2,600 in the first quarter after we rebuilt Local SEO and moved ad budget to Local Services Ads.
Signed / mo37
Timeframe9 mo
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
$940
Average cost per signed case
Bilingual campaigns opened a market the firm wasn't reaching - 38% of signed cases came from Spanish-language leads.
Signed / mo21
ES leads38%
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
$2,350
Average cost per signed case
Higher acquisition cost by design - these are high-value commercial trucking cases with a very different economics profile.
Signed / mo9
Timeframe12 mo
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
Figures are illustrative case-study placeholders shown for format. We share real, firm-specific numbers under NDA during your consult.
Rule fluency
We know the advertising rules in all 51 US jurisdictions
Every state bar - plus the District of Columbia - governs how lawyers advertise. Get it wrong and you risk a grievance; get it right and you build trust. We cite the actual rule for every ad, page, and disclaimer we produce.
- Required disclaimers & disclosures
- "No guarantee of outcome" language
- Specialization & certification claims
- Testimonial & past-result rules
- Solicitation & targeting limits
- Trade-name & "specialist" usage
51 / 51jurisdictions mapped
Not anonymous
Real people, real names, real credentials
You'll never wonder who's running your account. Meet a few of the people who'd work on your firm - reachable, named, and accountable.
Straight answers
Questions, answered first
No "click to reveal," no runaround. Here's how working with Rule Seven actually goes.
Q. How much does this cost?
Packages start at $2,500/mo (Foundation), $5,500/mo (Growth), and $11,000/mo (Market Leader), plus ad spend billed at cost. Every individual service also has a published starting price above. The full breakdown lives on our pricing page.
Q. Am I locked into a long contract?
No. We ask for a 90-day onboarding window because SEO and campaign changes need time to take hold. After that, you're month-to-month and can add, drop, or pause services with 30 days' notice. We'd rather keep you by results than by paperwork.
Q. How does an engagement work?
Week 1-2: a compliance & market audit where we quote your state's bar rules and benchmark your current cost per case. Week 3-4: we build and launch. From there, you get a monthly cost-per-signed-case report and a standing call with your strategist.
Q. When will I see results?
Paid channels (Google Ads, LSA) and intake improvements can produce signed cases within weeks. SEO and Local SEO typically compound over 4-6 months. We tell you which levers are fast and which are slow up front - no vague promises.
Q. Do you work with competing firms in my market?
No. We take one PI firm per practice area per market. When we start with your firm, we won't sign a direct competitor in the same city for the same case types while you're a client.
Q. Do you really cite the bar rules?
Yes - in writing. Every ad, landing page, and disclaimer we deliver references the specific advertising rule that governs it in your jurisdiction. If a rule changes, we flag it. That's the whole point of the name.
Free consult
Ready to see what your firm would actually pay?
Get a straight answer in 30 minutes: the price, the rules that apply in your state, and an honest read on your current cost per signed case.
No sales pressure. No obligation. We'll tell you if we're not the right fit.