Marketing built for personal-injury law firms
Personal-injury marketing is the full funnel that turns injured searchers into signed cases - SEO, Local SEO, Google Ads, bilingual intake and reporting. Rule Seven runs it for PI firms from $2,500/mo, published, and measures every dollar as cost per signed case.
A funnel tuned to injury intent
- Case-type pages for car, truck, slip-and-fall and more
- Google Local Services Ads managed to signed cases
- Bilingual pages and intake for Spanish-speaking claimants
- Review generation that builds trust before the call
- Cost-per-signed-case reporting, never traffic vanity
How it works
- Map your case mix. We prioritize the injury verticals with the strongest economics in your market.
- Launch the funnel. Pages, ads and 24/7 intake go live in a sequenced onboarding.
- Report on signed cases. You see cost per signed case by channel and case type each month.
PI is where we specialize
Personal injury is our core focus, so the playbook - high-value verticals, bilingual reach, speed-to-lead intake - is built for how injured people actually search and sign. Figures vary by market and firm.
Compliance: Every injury ad and page is checked against your state bar's rules on outcome claims, testimonials and solicitation before it publishes.
Personal injury marketing questions
Q. How much does PI marketing cost?
Packages start at $2,500/mo, published on our pricing page, plus ad spend billed at cost.
Q. Do you do Spanish-language marketing?
Yes - bilingual pages and 24/7 intake are core, since a large share of injury claimants speak Spanish.
Q. How do you measure results?
Cost per signed case, by channel and case type - not clicks or impressions.
Q. Do you promise a settlement figure?
No. We never publish outcome or settlement claims a bar prohibits, and add the required disclaimer where one is allowed.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.