Track every lead from first call to signed case
A law firm CRM is the system that follows each lead from first contact to signed retainer, so you can see which marketing actually produces cases. Rule Seven sets it up and runs it from $600/mo, published, wiring your ads, calls and intake into one pipeline you can measure.
One pipeline, fully attributed
- Lead capture from every channel into one CRM
- Source tracking so each case traces to its campaign
- Pipeline stages from new lead to signed retainer
- Automated follow-up so leads don't go cold
- Reporting on cost per signed case by source
How it works
- Connect the sources. Ads, calls, forms and intake all flow into one pipeline.
- Track the stages. Every lead moves through clear stages you can see.
- Attribute the spend. You learn exactly which dollars produced signed cases.
You can't improve what you can't attribute
Without a CRM, marketing spend is a guess. With one, every signed case traces back to the campaign that produced it, so budget follows what works.
Compliance: Client data is handled with confidentiality appropriate to a law firm's obligations.
CRM questions
Q. What does CRM setup cost?
From $600/mo, published on our pricing page.
Q. Do I need a CRM if I have intake?
They work together - intake captures the lead; the CRM tracks it to a signed case.
Q. Can it show which ads produce cases?
Yes - source attribution is the point, so budget follows what actually signs.
Q. Will it integrate with my case software?
In most cases, yes; we scope integrations with your existing tools in the consult.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.