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Search engine optimization

Law firm SEO that ranks for the searches that sign cases

Law firm SEO is the work of ranking a firm's site for the searches injured people actually type - "car accident lawyer near me" and the practice-area terms that convert. Rule Seven's SEO starts at $2,000/mo, published, and is measured by signed cases rather than traffic.

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Published prices 51-state rule fluency Spanish included
What you get

SEO built for intent, not vanity keywords

  • Keyword and SERP research focused on signing intent
  • Practice-area and location pages written to rank and convert
  • Technical fixes for Core Web Vitals and crawlability
  • Authority building through genuinely useful content
  • Monthly reporting tied to leads and signed cases
An analytics dashboard showing organic search growth for a law firm.

How it works

  1. Technical & content audit. We find what's holding the site back and the terms worth winning.
  2. Publish and optimize. We ship ranking pages and fix the technical foundation on a set cadence.
  3. Compound authority. Links and content stack over 4-6 months into durable rankings.

SEO is a compounding asset

Unlike ads, rankings you earn keep working after you stop paying. Timelines vary by market and competition - a metro with entrenched incumbents takes longer than an open county.

Compliance: Practice-area pages are reviewed against your state bar's rules on specialization claims and testimonials before they publish.

4-6
months for organic to compound in most markets
$2,000
per month starting, published - no "call for pricing"
Wondering what this would actually cost your firm? Our prices are published - packages from $2,500/mo, and every service has a starting rate you can see before you call.
Straight answers

Law-firm SEO questions

Q. How much does law firm SEO cost?

Rule Seven's SEO starts at $2,000/mo, published on our pricing page. Scope scales with the number of practice areas and markets.

Q. How long until I see results?

SEO typically compounds over 4-6 months. We're candid about which markets are fast and which are entrenched before you start.

Q. Is this different from Local SEO?

Yes - Local SEO targets the map pack in your county, while site SEO targets organic rankings. Most firms run both; see Local SEO.

Q. Do you guarantee first-page rankings?

No. Ranking promises are unverifiable and several state bars prohibit them. We report leads and cost per signed case instead.

Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.