Get cited when injured people ask AI who to call
AI visibility - sometimes called GEO - is the work of getting your firm named when people ask ChatGPT, Gemini or Google's AI Overviews for a lawyer. Rule Seven builds it from $1,200/mo, published. In our testing, AI Overviews appeared on 10 of 10 legal-marketing searches, so this is where attention is moving.
Built to be quoted by AI engines
- Answer-first, fact-dense pages structured for citation
- Schema and entity signals that AI engines read
- Presence in the sources AI models pull from
- Monitoring of AI answers for your key questions
- Reporting on citations, not just rankings
How it works
- Structure for citation. We rebuild key pages answer-first with sourced facts.
- Strengthen entity signals. Schema and consistent data help engines understand your firm.
- Monitor the answers. We track whether AI engines cite you and adjust.
The search box is changing
When an AI answer names two or three firms, being one of them matters more than ranking fourth in the blue links. AI Overviews showed on 10 of 10 B2B legal searches we measured in 2026.
Compliance: AI-facing content states only claims your firm can substantiate under your state's advertising rules.
AI visibility questions
Q. What does AI visibility cost?
From $1,200/mo, published on our pricing page.
Q. Is this just SEO with a new name?
It overlaps, but it optimizes for being cited in AI answers, not only for blue-link rankings. It pairs with content.
Q. Can you guarantee ChatGPT will cite me?
No. We build the signals that make citation likely and monitor the results honestly.
Q. Why does this matter now?
AI Overviews appeared on 10 of 10 legal searches we tested in 2026 - attention is already shifting to AI answers.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.