Marketing for criminal defense firms
Criminal-defense marketing has to be fast - people search right after an arrest and call the first firm that answers. Rule Seven runs paid search, Local SEO and 24/7 intake for defense firms from $2,500/mo, published, built for speed to the call.
Built for urgent, time-sensitive searches
- Google Ads for urgent arrest-related searches
- Local SEO across your jurisdiction
- 24/7 answering - arrests don't wait for business hours
- Content for common charges and questions
- Cost-per-signed-case reporting
How it works
- Capture urgent intent. Paid search puts you in front of people searching right after an arrest.
- Rank locally. Local SEO covers the jurisdiction you practice in.
- Answer instantly. 24/7 intake catches the call before a competitor does.
Speed-to-lead wins here
Defense clients often call within hours of an arrest and pick whoever answers first. Missing after-hours calls loses cases outright. Results vary by market.
Compliance: Defense advertising is reviewed against your state bar's rules on outcome and comparative claims before it publishes.
Criminal defense marketing questions
Q. What does it cost?
From $2,500/mo, published on our pricing page, plus ad spend at cost.
Q. Why is speed so important?
Defense clients often call the first firm that answers after an arrest, so 24/7 intake is essential.
Q. Is paid search worth it?
For urgent charges, yes - it captures intent immediately while SEO builds.
Q. Do you promise case outcomes?
No. Outcome promises are prohibited and unverifiable.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.