We report the one number that pays a firm's salaries: the cost to put a signed case on the calendar. Below are 3 illustrative engagements - car accident at $1,180, slip-and-fall at $940, trucking at $2,350 per signed case. Results vary by market, practice area and firm.
Down from $2,600 in the first quarter after we rebuilt Local SEO and shifted budget to Local Services Ads.
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
Bilingual campaigns opened a market the firm wasn't reaching - 38% of signed cases came from Spanish-language leads.
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
Higher acquisition cost by design - high-value commercial trucking cases with a different economics profile.
Results vary by market, practice area, and firm. Past performance is not a guarantee of future results.
Figures above are illustrative case-study placeholders shown for format. We share real, firm-specific numbers under NDA during your consult.
Impressions and clicks don't pay salaries. We track every lead from first contact to signed retainer, so each case traces back to the channel that produced it - and budget follows what actually signs.
Last reviewed . Case figures are illustrative placeholders; real client metrics are shared under NDA with the required disclaimer.