Marketing for estate planning firms
Estate-planning marketing reaches people thinking about wills, trusts and probate - a considered, education-led decision. Rule Seven runs content, Local SEO and paid search for estate firms from $2,500/mo, published, built around the questions clients actually research, and reports on cost per signed matter.
Education-led marketing that converts
- Content on wills, trusts, probate and estate tax
- Local SEO for estate-planning searches
- Paid search for high-intent probate terms
- Intake and scheduling for consultations
- Cost-per-signed-matter reporting
How it works
- Answer the questions. Educational content earns trust with people researching their options.
- Rank where they search. Local SEO and paid search capture nearby, high-intent searchers.
- Book the consult. Intake schedules the planning consultation that starts the matter.
A considered, trust-led decision
Estate clients research before they call and choose the firm that explained things clearly. Volume tactics don't work here - education does. Results vary by market.
Compliance: Estate-planning content follows your state bar's rules and avoids specialization claims not permitted in your jurisdiction.
Estate planning marketing questions
Q. What does it cost?
From $2,500/mo, published on our pricing page.
Q. Is content the main channel?
Largely - estate clients research heavily, so educational content earns the consult.
Q. Do you support seminars or webinars?
We can build the landing pages, sign-up flows and follow-up around them.
Q. Do you make guarantees?
No; we report cost per signed matter rather than promising outcomes.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.