Law firm PPC managed to signed cases, not clicks
Law firm PPC is paid search - Google Search Ads and Local Services Ads - that puts your firm in front of injured people the moment they look for help. Rule Seven manages it from $1,500/mo plus ad spend billed at cost, and optimizes to the cost per signed case.
Every dollar tracked to a signed case
- Google Local Services Ads (the pay-per-lead units) setup and management
- Search campaigns built around signing intent
- Call tracking and lead scoring, not click counts
- Bilingual ad copy where your market needs it
- Ad spend billed straight through at cost - no percentage markup
How it works
- Structure & tracking. We build campaigns and wire up call tracking so every lead is attributable.
- Launch to leads. Ads go live; we optimize toward qualified calls, not impressions.
- Tune to cost-per-case. Budget shifts to the campaigns and keywords that actually sign.
Fast, controllable, honest
Paid search can produce signed cases within weeks, and you control the budget - we take no percentage of spend. Cost per signed case varies with market competition and case type.
Compliance: Ad copy is written to your state's advertising rules, including required disclosures and limits on comparative or outcome language.
Law-firm PPC questions
Q. What does PPC management cost?
Management starts at $1,500/mo, published on our pricing page, plus your ad spend billed at cost with no markup.
Q. What is a good budget to start?
It depends on your market and case type; we recommend a spend level in the consult and never take a cut of it.
Q. Do you run Local Services Ads?
Yes. Google's pay-per-lead LSA units are often the fastest path to signed cases for PI firms.
Q. Do you guarantee a lead volume?
No. We optimize to cost per signed case and report it honestly rather than promising a number.
Last reviewed . Prices are reviewed quarterly; ad spend is billed at cost.