Law firm marketing pricing - published, from $2,500/mo
Rule Seven publishes every price. Marketing packages for personal-injury law firms run from $2,500/mo (Foundation) to $11,000/mo (Market Leader), and each of our 12 individual services carries a starting rate listed below. Ad spend is billed at cost, and engagements are month-to-month after a 90-day onboarding.
What each package costs, and what it includes
Most firms start on Growth. Every tier is one accountable team, one monthly cost-per-signed-case report, and no long-term contract after onboarding. Prices below are the real monthly retainer; advertising spend (Google, Local Services Ads) is passed through at cost.
Rule Seven marketing packages - monthly retainer, billed month-to-month after a 90-day onboarding.
| What's included | Foundation | Growth | Market Leader |
|---|---|---|---|
| Monthly retainer | $2,500 | $5,500 | $11,000 |
| Local SEO + Google Business Profile | Included | Included | Included |
| Review generation & monitoring | Included | Included | Included |
| Practice-area pages / month | 2 | 4 | 8 |
| SEO + PPC / Google LSA management | - | Included | Included |
| Bilingual landing pages (EN/ES) | - | Included | Included |
| 24/7 intake + CRM tracking | - | Included | Included |
| Multi-practice-area campaigns | - | - | Included |
| AI visibility + reputation program | - | - | Included |
| Dedicated strategist + weekly calls | - | - | Included |
All figures are the published retainer and exclude advertising spend, which is billed at cost with no markup.
Pricing by individual service
You don't have to take a package. Every service is available on its own at the published starting rate below - layer them as your case volume grows.
Individual service starting prices. Final scope is quoted in your consult; the starting rate never moves behind a form.
| Service | Starting price | Good for |
|---|---|---|
| SEO | $2,000/mo | Ranking for high-intent injury searches |
| Personal Injury SEO | $2,500/mo | SEO tuned to PI case types |
| PPC / Google Ads | $1,500/mo | Managed to cost per signed case, + ad spend |
| Local SEO | $1,200/mo | Owning the map pack in your county |
| Content | $1,000/mo | Practice-area & location pages |
| Reputation | $800/mo | More reviews, handled compliantly |
| Website Design | $6,500 | A fast, ADA-aware firm site (one-time) |
| Website (Technical) | $1,800/mo | Core Web Vitals, schema & site speed |
| Intake & Answering | $1,400/mo | 24/7 bilingual answering |
| CRM & Case Mgmt | $600/mo | Tracking every lead to signed retainer |
| AI Visibility | $1,200/mo | Getting cited in ChatGPT & AI search |
Why we publish prices at all
Because almost no one else does. In our 2026 audit of 17 legal-marketing agencies, 16 of 17 hid their pricing behind a contact form - you had to book a call before you could learn whether you could afford them. That's a filtering tactic, not a courtesy.
Publishing the number does two things. It respects your time: you know if we're in your range before you ever speak to us. And it holds us accountable - the price on this page is the price we quote. The same audit is a large part of why we built Spanish in from day one.
No outcome pricing, ever. We charge for the work, not for a promised result. We do not guarantee rankings, case volume, or settlement outcomes - those claims are unverifiable and every state bar polices them.
How billing actually works
Charged at the start of each month. No setup fee on package plans.
Google Ads and Local Services Ads budgets are billed straight through - we take no percentage of spend.
SEO and campaign changes need time to take hold; after the first 90 days you can add, drop, or pause services with 30 days' notice.
We take a single personal-injury firm per practice area per market, so your retainer never funds a direct competitor.
Who runs your account
You'll know exactly who is doing the work - no anonymous account managers. Engagements are led by the named people below; meet the full team on our about page.
Marcus ReyesFounder & PI strategy · 11 yrs
Elena VargasHead of Local SEO
Sofia MarínCompliance & bilingual content
Q. Is the price on this page really the price?
Yes. The retainers above - $2,500, $5,500, and $11,000 per month - are what we quote. Final scope is tailored in your consult, but the starting number never changes behind a form.
Q. What isn't included in the retainer?
Advertising spend. Google Ads and Local Services Ads budgets are billed at cost with no markup, so you control that number. Everything else - strategy, production, reporting - is inside the retainer.
Q. Am I locked into a contract?
No. We ask for a 90-day onboarding window, then you're month-to-month with 30 days' notice to change or cancel. We'd rather keep you by results than by paperwork.
Q. Can I start with one service instead of a package?
Yes. Every service in the table above is available on its own from its published starting rate - CRM from $600/mo, Reputation from $800/mo, SEO from $2,000/mo.
Q. Do you guarantee results for that price?
No, and we won't. No agency can honestly guarantee rankings, case volume, or legal outcomes, and every state bar prohibits those claims. We report cost per signed case so you can judge the work by its economics.
Last reviewed . Prices are reviewed quarterly; ad spend is always billed at cost.